The Country Of Lagos Nigeria - 1121 Words

The video â€Å"Lagos/Koolhas† does a great job of portraying the country of Lagos Nigeria which is a rapidly expanding city with very few resources to actually handle this rapid growth. Much like in other undeveloped countries these rapid development is resulting in many individuals living in slum conditions with few options for work. The difference between Lagos and other developing cities is Lagos is now considered a Mega-city an as of 2014 has a population of 24 million people, making it the largest city in Africa (Lagos Population 2016). With the population again set to double by 2050 the question that arises is it possible for Lagos to become a sustainable mega city, or will this rapid development continue to be a problem for years to come? The video shown in class â€Å"Lagos/Koolhas† really brings to light a major problem that is affecting the majority of the population. With the cities rapid development a majority of the population is forced to live in some of the worst slums that been highlighted in our course. These people are doing anything to survive, mostly working in the informal sector, selling whatever they can. Much like many other growing cities in developing countries a majority of Lagos has been developed with very little planning, which leads to the development of the slums that a majority of individuals are living in. These slums are built with whatever material is available at the time, and not suitable for humans to live in. They are crowded, dirty and unlikeShow MoreRelatedEconomics and Business Climate Overview of Lagos, Nigeria.1500 Words   |  6 PagesEconomics and Business Climate Overview of Lagos, Nigeria. 1.0 Background Information 1.1 Geopolitical Profile The smallest in area of Nigerias states (total land area of three thousand, five hundred and seventy seven square meters), Lagos State is the most populous state (with over eighteen million people according to 2006 population census) and unarguably the most economically important state of the country and the nations most urbanized (Economic Intelligence Unit, MEPB 2012). This large,Read MoreEconomic Growth And Development Of Lagos And Nigeria958 Words   |  4 PagesDevelopment The clustered nature of SMEs in Lagos and Zhenjiang gives room for economies of scale ,ideally it is expected to facilitate synergy, specialization, cost reduction via the use of infrastructural facilities available and supply chain processes (Lee et al, 2010).The realities present a sharp disparity while most clusters in Zhenjiang have a well structured supply chain with a robust e-commerce platform that facilitates international businesses, clusters in Lagos are mostly service and import dependentRead MoreChris Abanis Graceland1177 Words   |  5 Pagesthat stated, rather proudly, that Nigeria had a higher percentage of millionaires...than nearly any other country in the world, and most of them lived and conducted their business in Lagos. The editorial failed to mention that their wealth had been made over the years with the help of crooked politicians, criminal soldiers, bent contractors, and greedy oil company executives. Or that Nigeria also had a higher percentage of poor peop le than nearly any other country in the world.† (Abani 8) This quoteRead MoreReduction of Diarrheal Diseases in Under-Five Children in Lagos, Nigeria970 Words   |  4 Pagesdisease is very dangerous for children under –five years Nigeria is one the countries with high child death rate in the world. In the year 2010 for example, under-five mortality rate was 157/1000 live births and child mortality rate was 75/1000 live births (DHS, 2010). Diarrhea accounts for 19% of all childhood mortality in Nigeria. This essay intends to discuss the reduction of diarrheal diseases in under-five children in Lagos, Nigeria. The essay will dwell to assess the epidemiological issuesRead MoreMarketing Nigeri Nigeria s Largest Economy1231 Words   |  5 PagesDe’Angelo Collington Dr. Bunger WC 370 SSA 1/24/17 Marketing Nigeria In April 2014 statistical rebasing exercise, Nigeria has emerged as Africa s largest economy, with 2015 GDP estimated at $1.1 trillion. Oil has been a dominant source of income and government revenues since the 1970s. Following the 2008-9 global financial crises, the banking sector was effectively recapitalized and regulation enhanced. Nigeria’s economic growth over the last five years has been driven by growth in agricultureRead MoreDiscuss Whether Unbalanced Growth Necessarily Leads to Urban Bias1134 Words   |  5 PagesUrban bias exists when the overall economic development of a country is restricted or hindered by the urban-dwellers that are more able to pressure and manipulate the government and can do so to their own advantage. Wikipedia describes urban bias as â€Å"a political economy argument according to which economic development is hampered by groups who, by their central location in urban areas, are able to pressure governments to protect their interests†. The theory of urban bias stems from the UrbanRead MoreTHE POWER OF YOUR VOTE:A CATALYST FOR A STABLE AND UNITED NIGERIA900 Words   |  4 PagesTHE POWER OF YOUR VOTE:A CATALYST FOR A STABLE AND UNITED NIGERIA Everyone is familiar with the term voting. Many people have different meanings and perspectives of voting. Some might put it as the power of your voice,others that it is the ability to choose a good leader,and so many other ideas. For me as a person, I believe it is the access to chose a leader who you believe will lift,move and facilitate growth and create better societyRead MoreThis essay will describe and analyse the difference between the two articles, about urban cities1100 Words   |  5 Pagesreshaping of city lives and daily mundane. The essay will talk about the two choosing articles in regards to Urbanisation of London and that of Lagos in Nigeria. The first article is from a journal by Doctor Paulette Clarkson – London as a city of today, the second article is a reading text - from website. Firstly, two cities came to mind; London and Lagos. In first attempt, let’s take London as an urban city going back decades when the Second World War had just finish then. Like many urban citiesRead MoreEcological Footprint Of Sea Food Consumption1350 Words   |  6 PagesECOLOGICAL FOOTPRINT OF SEA FOOD CONSUMPTION IN LAGOS Lagos is surrounded by water, Lagos Island is practically on the ocean and the availability of water has contributed to the growth of Lagos in ways like Tourism, Holidaying, Transportation and food. The Atlantic coastline of Lagos is estimated to be 180km long this is an addition to the estuaries, lagoons, creeks and tributaries of major rivers that constitute the resource base for the thriving fisheries industry that are four in number. The totalRead MoreThe Current Consumption Of Nigeria Essay975 Words   |  4 Pagesis 7.5 kilos per person against global fish consumption at 18.7 kilos per person, implying and meaning that the country’s current consumption shortfall per person is still large, at 11.2 kilo per person. Catfish usually the primary fish farmed in Nigeria, sells for about $2.50 per kilogram which is relatively high while imported fish species sell for sixty cents per kilogram quite low. The government is targeting for substitution of species like mackerel, herring, horse mackerel, croaker and blue

The Uae Food Drink Free Essays

â€Å"How Near-Term Demand Weakness Is Reshaping Company Strategies† A New Report from Business Monitor international (BMi) The UAE Food Drink Competitive Intelligence Report Competition for market share in the UAE continues to intensify as food and drink firms battle against the conflicting interests of limited growth prospects but appealingly-high spending levels and as local players seek to ward off the ever growing threat of multinational competition. Responding to our clients’ requests, BMI’s food and drink analysts have just produced The UAE Food Drink Competitive Intelligence Report, analysing and comparing the strategies adopted by major players as they seek to exploit opportunities and mitigate risks in a rapidly changing environment. Whether you are a food and drink manufacturer, investor or supplier to the industry, you will benefit from the following key features of this report: the UAe food drink competitive intelligence report pUblished by bUsiness monitor internAtionAl Company Profiles on the UAE’s 10 leading food and drink companies, containing Company overview, latest Company Developments, Product information, local/regional/Global operations, SWot analysis, Company Strategy and Financial Performance. We will write a custom essay sample on The Uae Food Drink or any similar topic only for you Order Now Each profile provides hard-to-get competitive intelligence with which to benchmark the growth and risk management strategies of your competitors, peers, partners and clients. List of companies profiled: †¢ †¢ †¢ †¢ †¢ Al Ain Water Al Ain Dairy Al Rawabi Carrefour Dubai Refreshments †¢ †¢ †¢ †¢ †¢ EMKE FoodCo Masafi Spinneys Unilever www. usinessmonitor. com 9 BMI’s Investment Risk-Reward Rating ranks the uae’s attractiveness for industry investors compared to its regional peer group (Bahrain, egypt, israel, Kuwait, lebanon, oman, Qatar, saudi arabia). 9 BMI’s Business Development Directory gives you direct access to senior decision-makers and purchasers at leading food and drink manufacturers and suppliers operating in the uae’s food and drink market – providing a powerful business development and networking tool to source new clients, partners and suppliers. The UAE Food Drink Competitive Intelligence Report is available to industry professionals, strategists, trade bodies, government and regulatory agencies and international investors on preferential terms for a limited period only – Saving you 15% on your report order (see back page special Discount order Form). BMI’s clients, who include over 400 of the Global Fortune 500 companies rely on our competitive intelligence analysis and data to benchmark competitors and peers at leading multinational and local companies operating across Middle East African food and drink markets. CLIENT LIST †¢ Carlsberg MW Brewery †¢ Coca Cola †¢ Maersk †¢ Mars GCC Fzc †¢ Mitsubishi Corporation †¢ Pepsico International †¢ PricewaterhouseCoopers †¢ Red Bull †¢ The Boston Consulting Group †¢ Unilever North Africa Middle East REpoRT CoNTENTS SECTION 1 – CoMpETITIvE LANDSCApE ANALySIS 1. Company-comparative analysis of the leading food, drink and grocery retail companies, CoMpANy pRoFILES ExTRACTS: DuBaI REfREShmEnTS examining sales, market share and main product areas and facilitating the identification of successful investment strategies and themes. nd our broader macroeconomic growth forecasts. Company strategies are also examined in relation to key operational, macroeconomic and political risks. 2. Company comparisons are made within the framework of our industry growth forecasts â€Å" SECTIoN 2 – CoMpANy pRoFILES Companies Profiled: †¢ †¢ †¢ †¢ †¢ Al Ain Water Al Ain Dairy Al Rawabi Carrefour Dubai Refreshments †¢ †¢ †¢ †¢ †¢ EMKE FoodCo Masafi Spinneys Unilever Key PepsiCo franchise bottler Dubai Refreshments Company (DRC) is to invest in a AED400mn (US$108. 9mn) plant in the UAE to come on stream in 2012. The plant is expected to boost DRC’s annual capacity nearly threefold to 150mn cases and should, in our opinion, allow the firm to launch a number of new drinks as the wider soft drinks industry speeds up its transition away from traditional low-cost carbonates to higher value segments†¦ † Company Profile Contents 1. Company Overview: Date established, ownership structure, main business units, core maSafI business operations, leading products, market share. 2. Latest Company Developments: Ma, joint ventures, divestment/investments, projects, ontracts, new product launches, regulatory issues, announcements. â€Å" 3. Product Portfolio: leading brands and new product development initiatives. 4. Local, Regional Global Operations: Domestic sales, main regional/global export markets, foreign purchases, JVs and strategic partnerships. 5. SWOT Analysis: analysis of company strengths, Weaknesses, opportunities and threats allowing for an examination of factors – bo th internal and external – that will affect future company performance. 6. Company Strategy: Analysis of company responses to fast-changing local market conditions, ranging from distribution network expansion to exploring new markets and from portfolio diversification to widen sales reach to research and development investment to secure future growth prospects. growth y-o-y, set against historic 5-year financial performance; covers revenues, operating profit, net profit, Basic EPS and EBITDA. Masafi aims to strengthen its market position by introducing new products and developing manufacturing and marketing strategies. It has a wide range of products, ranging from a twolitre mineral water bottle to a sizeable juice range. The company also promotes itself as highly socially responsible, entering into partnerships with international humanitarian and medical relief organisations. Masafi has also been looking abroad for growth, with overseas sales now accounting for nearly 30% of its business†¦ 7. Financial Performance: BMI’s analysis of latest-available company financials and % † EmKE GRouP Financial Performance Table estle 5-year (2005-2009) financial information (chfmn, or % chg y-o-y for growth statistics) 2005 Sales Sales Growth EBIT EBIT Growth Net Profit Net Profit Growth Capital Expenditure CapEx Growth Earnings Per Share EPS Growth Source: Nestle Investor Relations 2. 08 3,375 8,081 11,876 91,115 2006 98,458 8. 1 13,302 12. 0 9,197 13. 8 4,200 24. 4 2. 39 14. 9 2007 107,552 9. 2 15,024 12. 9 10,649 15. 8 4,971 18. 4 2. 78 16. 3 2008 109,908 2. 2 15,676 4. 3 18,039 69. 4 4,869 -2. 1 4. 87 75. 2 2009 107,618 -2. 1 15,699 0. 1 10,428 -42. 2 4,641 -4. 7 2. 92 -40. 0 â€Å" UAE-based conglomerate EMKE Group, owner of the Emirate’s leading Lulu branded supermarkets and hypermarket will invest SAR1bn (US$267mn) in Saudi Arabia over the next eighteen months – a decision we believes makes sense given our view that Saudi Arabia houses the Gulf region’s most promising mass grocery retail (MGR) industry on a number of counts†¦ † SECTIoN 3 – MARkET ATTRACTIvENESS FoR INvESToRS Market overview analysis of sector maturity, industry expenditure, foreign investment, GDP contribution, key industry players, regulatory environment, imports and exports. SWoT Analysis trengths, Weaknesses, opportunities and threats analysis covering government policy and foreign investment environment, local manufacturing standards, growth and demand trends, demographic and macroeconomic trends, distribution infrastructure and supply chain standards and the competitive landscape. â€Å" RISK-REWARD RATINg ExTRACT: BMI’s Investment Risk-Rewa rd Rating BMI’s Investment Riskreward rating allows investors to weigh up the attractiveness of the uae as an industry investment opportunity relative to its regional peers: Bahrain, Egypt, Israel, kuwait, Lebanon, Oman, Qatar, Saudi Arabia. Food and Drink industry and Country reward and risk scores (out of a total of 100) are weighted and combined to illustrate potential investor returns, as compared to other markets and to the regional average. middle east food drink risk/reward ratings rewards Bahrain UAe Qatar Kuwait Egypt Saudi arabia oman Lebanon *Israel 53 51 50 46 49 45 39 38 45 risks 68 69 65 69 57 63 67 48 73 risk/reward rating 57. 3 56. 5 54. 7 52. 6 51. 0 50. 8 47. 7 40. 8 53. 2 The UAE’s reward score is the region’s second highest behind Bahrain. However, its industry reward score is the lowest of the top three ranked markets, emphasising the relative maturity of the UAE market, with high existing per capita consumption levels. Although strong per capita food consumption growth is not forecast, which is the main card Bahrain has in its favour against the UAE, premiumisation opportunities have yet to be exhausted despite ongoing real economy weakness (mostly in Dubai) inflicted by the 2009 economic downturn†¦ † *Israel has been included for comparative purposes only. Had it been ranked, it would have scored fourth. Source: BMI. Scores out of 100, with 100 highest. For full methodology see Appendix at the back of our Food Drink Quarterly Reports, or visit our online service SECTION 4 – BUSINESS DEvELopMENT DIRECToRy The UAE Food Drink Business Development Directory Primary research, conducted in Q3 2010, brings together latestavailable, accurate data on top decision-makers at the UAE’s leading supplier companies, including ownership structure, company size and sales volume, expansion strategy, key partners and main products and services. Providing direct access to top industry decision-makers and purchasers, the directory represents a powerful tool to source new clients, partners and suppliers, and benchmark competitors. Sample Directory Listing Nestle Middle East FZE PO Box 17327 Jebel Ali Free Zone Dubai UAE Tel: xxxxxxxxxx Fax: xxxxxxxxxx E-mail: xxxxxxxxxx Website: www. nestle. com KEY PERSONNEL Chairman CEO: xxxxxxxxxx Finance Director: xxxxxxxxxx Communication Marketing Services Director: xxxxxxxxxx Sales Director: xxxxxxxxxx Head of Human Resources: xxxxxxxxxx LOCAL STATISTICS Annual sales volume: US$ xxxxxxxxxx No. f employees: xxxxxxxxxx BUSINESS ACTIVITY Nestle Middle East has 17 factories and 37 offices in the region and in March 2010, opened a new multi-million dollar facility devoted to manufacturing powdered milk and packaging imported Mackintosh’s Quality Street chocolates. The complex, based at TechnoPark, Dubai, also plans to manufacture chocolates and wafers from the new expanded facility l ater this year. Nestle Pure Life bottled water will also be produced and distributed from the facility. Nestle Middle East also sells brands such as Nido, Kit Kat, Quality Street, Nescafe and Maggi. INDUSTRY CLASSIFICATION Food Drink NATIONALITY / TRADE AFFILIATION Switzerland SUBSIDIARY OF Nestle SA, Switzerland NEWLY RESEARCHED IN Q3 2010 Core Company Dataset †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Company name, web and postal address email, telephone and fax numbers Year of local registration employee size and sales volume (estimates) Main business activities, products and services Industry classifications nationality Global and regional HQs Special Discount order Form 15% Discount on The UAE Food Drink Competitive Intelligence Report oR up to 50% discount for all 13 Food Drink Competitive Intelligence Reports place your order online at: www. businessmonitor. com/bfr/australia Place your order online at: www. businessmonitor. com/dm/cir/food/uae Please tick the box(es) below, complete your payment details and fax back the form to us within 30 days latest on +44 (0)20 7248 0467 Intelligence Report at the 15% discount rate of â‚ ¬695/ US$975 (down from â‚ ¬820/ US$1,150). This includes 3 FREE quarterly updates, airmail and email delivery. i would also like to purchase the following Food Drink Competitive Intelligence Reports at the special discount rates below: [ ] australia [ ] China [ ] egypt [ ] india [ ] indonesia [ ] Malaysia [ ] russia [ ] All 13 Food Drink Competitive Intelligence Reports [ ] saudi arabia [ ] singapore [ ] south africa [ ] thailand [ ] Vietnam [ ] yES! i wish to order The UAE Food Drink Competitive Prefix / Full Name †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 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Gender and Clothing are Linked Phenomena -myassignmenthelp.com

Question: Discuss about theGender and Clothing are Linked Phenomena forAppearance. Answer: Definition of man and a woman is connected to their appearance and appearance is indeed tightly connected with clothing. With the growth and development of society, science, economy and politics; people now-a-days look for unconcealed discrete beauty. In this modern society of 21st century, the culture of highlighted personality is greatly considered by the people all round the globe. In this era, clothing of men and women are very much alike than that was earlier. The pattern style, colors are all same, but in this context, clothing for both men and women are still culturally defined. The cultural expectations and norms are linked with the meaning of being a man or a woman and they are very closely linked in terms of appearance (Murrmann 2015). This paper is going to elaborate on the phenomena that gender and clothing are interconnected. In Indonesian countries, both the sexes wear sarong, which is a good length of cloth that is wrapped over the body to form a tube (Buckridge 2014). While in West Africa, both men and women wear wrappers- a rectangular piece of cloth that is tied around the waist. Similarly, the Scottish kilt is still worn by them at several social gatherings in order to form a cultural or social identity (Ray 2015). This also symbolizes the height of masculinity. In the North American culture, sarong, kilt or wrapper is rarely worn by the men, except in film or theater or any fashion show. Formerly, clothing style and gender have not always been fixed. They have enjoyed several latitudes (Ahmed et al., 2014). Hence, discussion about clothing and gender from an ancient viewpoint encourage awareness of the shifts concerning proper clothing for females and males. For example, conception of pink color is for bay girls and that of blue is for baby boys has not always been the same in every case. In fact, in 1918, the color rule was entirely different. It was indeed blue for the girls and pink for the boys (Grisard 2016). At those times, blue was interpreted as delicate and dainty; whereas pink was considered as more assertive and stronger. Through an analysis of the historical changes in the dressing style of men and women in Western countries during the 20th century, changes in the social meaning of clothing and its relationship with the gender can be easily understood (Autostraddle, 2018). During the 1950s, both the genders used to follow a strict code of appearance that was limited to subdued and neutral color patterns, angular design lines, less tight and natural silhouettes, bifurcated garments such as pants, well built shoes and fabrics along with simple hair style and face grooming (Ainsworth 2014). These were related to a focus on social, political and economic accomplishments, instead of providing attention towards changes in the fashion. Expect the necktie; the dress codes prevailing at those times did not obstruct any physical activity. The negative influence of conformity and infirmity is that the males may dress in order to secrete the aspects of their very identity is not always true of females. The busin ess attire or their uniforms are linked to a display of power that is facilitated by uniform nature of the dress. Mumford (2013) has pointed out that the uniforms strive a degree of control over the people who are bound to carry out the work of an organization, or are to encourage the members in order to express their ideas and interests, instead of their own. Thus, in this way they promote the ability or the potential of the groups in order to perform their tasks. The opportunities that men get at their workplace to relax on the casual Fridays have not rescued them from the load of conformity because they often adopt a Levi or Gaps uniform of the khaki pants and polo shirts (Reed 2015). Such a symbolic obedience to their work further signals for a privileged ingress or access to political and economic power in the post industrial society of occupational success. The traditional dress-for-success impression of women in the 1980s could be assessed as an impression cue, which announce d the intentions of the women in ascending the ladder of the corporate world. Women on the other hand, had a much more elaborated fashion style and code that signifies that they were allowed to wear some of the dresses that men wore. Like, in todays world, while men always wear pants and trousers; women wear both skirts and pants. In earlier days, (which may still exist in some rural areas), both men and women used to wear dresses which were similar in great terms (Keun 2002). As discussed above, in parts of Indonesia, Africa both men and women used to wear sarong and wrapper. But in this modern world, women have an unlimited choice of colors, fabrics, design lines, silhouettes to wear, which men cannot wear as they people perceive them to be feminine (Jovandic 2017). Historically, the standards of clothing emphasized the roles played by both the genders. Males were more focused on displaying their masculine beauty of resoluteness, strength and sobriety; whereas the females were expected to be blessed with feminine beauty of being kind, soft, gentle and ladylike. By the end of the 1990s, the neutral garment has become one of the most popular closet and by 2000, it has further transformed to widely expect as well. With a rapid development of society, along with rapid promotion of the rank of women in the society, there is also a rapid increase in no specific role confirmation for both the genders in the society in context to their profession. In present days, the use of neutral garments not only satisfies the self-confidence of the women in social competition but is also making the males enjoy the joy of fashion. Jeans, T-shirts, and pants fall under the category of neutral garments; colors such as white, grey and black falls under the category of neutral colors and dying of hair and short hairs fall under natural hairstyles. In other words, neutralism has become a trend in this 21st century. The characteristics and qualities that we perceive in relations to gender are intrinsic by nature (Karwowski et al. 2013). Emotional behavior was stereotyped as being feminine and physical strength was stereotyped as being masculine feature in the countries all over the world. Any straying from these expectations is enough grounds for isolation and detachment. The clothing styles and fashion trends significantly contribute to the social construction of genders. The presence of any standard for making judgment on beauty spontaneously appoints some of the groups to get in control of the others. Individuals are continuously judging each other in order to make sure that they are fitting into the correct classification of gender (Wolf 2013). Trendy and hip clothing are especially made for a particular minority group of females who are small-breasted narrow-hipped, skinny and tall. There pressure of fitting into such styles of clothes is producing insecurities among them. These anxieties of the adolescent are very common in this present world and has the potential to produce depression, eating disorders and can even led to suicide. Fashion and clothing now-a-days is used as a device to confine the women to a complex and inferior social order. It is although not new. Throughout history the females are been isolated from the males by their fashion dues to the society (Philip 2014). They would even risk to chronic foot pain, spinal disorders and trauma due to high heels and submit to a continuous preoccupation of agonize over the approval of men in context to clothing appropriateness. Clothing in current era is playing an integral part in the way people judge each other in terms of the amount of money they have, the type of music they listen, the type of education they receive, notwithstanding the type of clothes they wear. In many of the societies in the 21st century, gender is not regarded as a part of nature but is rather acquired as a ceremony of passage. In few of the tribal communities, obtaining gender status reflects responsibility and maturity. There is an unstated unity between the men and women of Australia that females will style their clothing as according to the part of the system that will favor the males. In a society where most of the women yet do not recognize the variation and imbalance of the genders, the extensiveness of the gender roles in many countries such as America and other Western country remains profound and perpetuated. Hence, it is to be concluded that gender as a cultural and social construction needs demands that is the correct sustains to effectively convince the public or audience that the gender presentation of a person is genuine. The dress that are worn by the present generation is layered along with many different meanings like that of gender socialization through dress codes and gender, culturally proper gender behavior, the traditional perspectives of gender and dress, social resistance, gender markers and dressing part of owns. References: Ahmed, J.U., Chowdhury, M.H.K., Uddin, M.J. and Ferdous, M.M., 2014. Sadakalo: marketing of traditional fashion in the modern fashion industry.Vision,18(2), pp.125-135. Ainsworth, J., 2014. Whats wrong with pink pearls and cornrow braids? Employee dress codes and the semiotic performance of race and gender in the workplace. InLaw, culture and visual studies(pp. 241-260). Springer, Dordrecht. Autostraddle. (2018).Mdchen in Uniform: Girl-on-Girl Culture Circa 1931. [online] Available at: https://www.autostraddle.com/film-history-is-queer-history-girls-in-uniform-125384/ [Accessed 14 Apr. 2018]. BUCKRIDGE, S.O., 2014. The rubaha, or Russian folk tunic, is a traditional Russian ankle-length, long-sleeved womens clothing usually worn under a sarafan dress or a poneva skirt (in the manner of an underdress).Ethnic Dress in the United States: A Cultural Encyclopedia, p.250. Grisard, D., 2016. Pink Prisons, Rosy Futures? The Prison Politics of the Pink Triangle.Queer Futures: Reconsidering Ethics, Activism, and the Political. JOVANDIC, S., 2017. Uniformity vs. uniqueness: personal styles in contemporary fashion. Karwowski, M., Lebuda, I., Wisniewska, E. and Gralewski, J., 2013. Big Five Personality Traits as the Predictors of Creative Self?Efficacy and Creative Personal Identity: Does Gender Matter?.The Journal of Creative Behavior,47(3), pp.215-232. Keun, I. (2002). The Artificial Silk Girl (Das Kunstseidene Mdchen). New York: Other Press, p.pp. 194. Mumford, E., 2013.Values, technology and work(Vol. 3). Springer Science Business Media. Murrmann, J., 2015. REVISITING ZNANIECKIS CULTURAL THEORY: DIFFERENT FORMS OF CONTEMPORARY TOURISM IN TERMS OF THEIR CONTRIBUTION TO THE WORLD CULTURE SOCIETY.Folia Turistica/Akademia Wychowania Fizycznego im. B. Czecha w Krakowie, (37 Anthropology of tourism), pp.53-67. Philip (Research Editor and New Dictionary Of National Biography) Carter, 2014.Men and the Emergence of Polite Society, Britain 1660-1800. Ray, C., 2015.Highland Heritage: Scottish Americans in the American South. UNC Press Books. Reed, C., 2015. Disrupting and Reimagining the Workplace through Casual Fridays.New Errands: The Undergraduate Journal of American Studies,2(2). Wolf, N., 2013.The beauty myth: How images of beauty are used against women. Random House.